The Lego Firm History

The Profano company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He battled to make ends meet in the depths of the Great Depression, but the little prototypes he previously made of items like ironing planks and ladders had wonderful potential while children’s toys. This individual named this company Seglar after two Danish phrases, leg and godt, meaning “play well. ”

In 1958, he made the iconic profano brick with pontoons inside which makes it interlock to lego portions. This cutting edge innovation changed distinguishly the company and allowed it to increase at an surprising pace.

By 1960s, Profano had broadened its intercontinental reach and began developing toys underneath license in North America through an arrangement with luggage maker Samsonite. The company also began selling lies with all the portions required to build a certain model, and introduced committed themes which include Space (with astronaut minifigures), Castle, Village (later renamed Seglar City), and FabuLand.

In the early 1970s, Lego had taken a dramatic step forward using its introduction of Lego amounts that possessed movable legs and arms. The company also began employing more plastic material and launching larger blocks for younger children, a line called Duplo. In the 1980s, Lego’s product sales grew at an amazing rate of ten percent annually, inspite of overall model industry sales growth slowing down.

Today, Profano is a massive global business with revenues of more than $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less like a ruthlessly business giant and even more like an classic family friend.